Roll up the Rim to change

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Tim Hortons will soon be giving away about two million reusable cups as part of a revamped Roll up the Rim campaign.

It’s a move to make the chain more environmentally friendly by reducing waste.

The disposable cups are lined with plastic and many municipalities will not recycle them.

The prize giveaways are hidden in the rims of disposable cups.

Last April, Tim’s parent company Restaurant Brands International Inc. said that its lacklustre results were partly due to declining interest in Roll up the Rim.

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