As Ontario marks Local Food Week, the province’s apple growers have been making sure locally grown apples are a top-of-mind food choice with consumers through support from the province.
“As apple growers, we celebrate local food every day. We have just come through blossom season, and we are excited to see that the 2021 apple crop is now underway in Ontario,” says apple grower Cathy McKay, chair of the Ontario Apple Growers. “Ontario apples are a classic local food that is loved by consumers of all ages, and we take every opportunity to promote them that we can.”
As the pandemic began re-shaping consumer eating habits towards an even stronger focus on healthy diets and eating close to home this past year, Ontario Apple Growers ramped up its marketing activities to put local apples into the spotlight.
Thanks to funding support of over $81,000 from the Ontario government, a campaign involving food bloggers and influencers as well as social media, advertising and marketing activities was achieved. During that time, awareness of Ontario apple availability, varieties, uses and attributes increased by 20 per cent, OAG said in a press release.