Dairy Farmers of Canada has launched a new advertising campaign aimed at convincing Canadians that its farmers are careful about animal welfare, milk quality and the environment.
It’s called Dairy Farming Forward – High Standards.
It also deals with food safety and sustainability, touching every politically correct base that’s currently popular.
The campaign says Canada’s dairy farmers are committed to constant innovation and high standards.
“Canadian dairy farmers have always been innovative in their approach to excellence,” says Pierre Lampron, president of Dairy Farmers of Canada. “Meeting some of the most stringent standards in the world, 100 per cent Canadian milk achieves its high quality through a big-picture approach that includes caring for animals and the environment.”