VFO enters into agreements with Beef Check-Off Agency

It will help collect check-off funds

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Veal Farmers of Ontario (VFO) and the Canadian Beef Check-Off Agency (the Agency) have entered into agreements to strengthen Canadian veal marketing as a part of the larger Canadian beef and veal marketing initiative.

“For our VFO members, it is very important to understand that there is no change to the licence fee rates or the amount being deducted from each head of veal cattle sold,” said Jennifer Haley, VFO Executive Director.

VFO will be internally allocating a portion of its licence fees to be remitted to the Agency and will have full control over how these funds are allocated to veal specific programs.

One of the additional benefits of the agreements will be the ability of the Agency to collect and remit to VFO licence fees on Ontario veal cattle that are processed outside of Ontario.

The Agreements will provide the opportunity for additional investments to be made into veal programming and marketing activities both domestically and in high-value global markets.

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