Veal Farmers of Ontario (VFO) will be hosting its Annual General Meeting (AGM) and Producer Education Day Wednesday, March 11, 2020 at the Arden Park Hotel in Stratford, Ontario. The program boasts an informative line-up of speakers, along with an expanded trade show.
Driving demand for Ontario veal has been a special focus for VFO in 2019, as the market volatility and external pressures experienced by our producers threaten the sustainability of our sector. An overview of the industry projects and issues directly impacting veal and dairy calf producers that the VFO has undertaken in 2019 will complement the speaker line-up at this year’s AGM, designed to provide analysis of the state of our industry and a path forward.
Brian Perillat, Manager/Senior Analyst, Canfax, will provide a comprehensive look at the current beef and veal cattle markets, and offer insights into key drivers that will influence pricing in 2020, and Alex Fontaine, President, Montpak International Inc., will share his perspective on current and future marketing opportunities for Canadian veal, offering a vision of how to reach our shared goal of promoting and selling consistent, high quality veal to our customers.
Presentations will also include an in-depth review of the Ontario Veal Appeal consumer marketing campaign and other programs that the VFO is supporting with the goal of driving demand for Ontario veal.