Turkey Farmers of Canada has launched its first national bilingual TV spot since 2004 on Labour Day.
The 30-second commercial celebrates both the power of food to bring family and loved ones together and the incredible versatility of turkey.
TFO’s new Think TurkeyTM campaign began in May, but this is the first television promotion. It is aimed at meal planners, typically women aged 24 to 54, who are looking for delicious, healthy and easy meal ideas.
The 30-second TV spot will run for the next six weeks in both English and French markets across conventional and specialty station through a mix of Linear TV, Online Video and Video on Demand. The spot will also be promoted through a paid social campaign on TFC social media channels.